Digital Channels

Create a mobile first user experience that loads quickly, has minimum friction points and encourages quick action. Responsive layout is not a mobile first...

Audience strategy is built on a strong understanding of your current customer base, what makes them profitable or not profitable, how can you make...

Targeting is the practice of showing ads to people who meet the in-platform criteria specified by an advertiser. These in-platform criteria are generally unique...

They can be effective if used with the right message on the right audience and in the right channel. Traditionally they have done much...

Unlike what everyone thinks, ads are targeted at customers who are shown the ads on any site they visit as long as the website...

Bidding strategies (generally) are automated approaches to bidding for the chance to appear as an ad in front of a customer. These...

Yes, it is complex if you look at all the underlying technologies that orchestrate the simple act of delivering an ad in front of...

Taboola and Outbrain very recently announced that they will be merging. This will create a native advertising behemoth with exclusive ad placement...

Most of the advertising platforms rely on a CPC or CPM model that is priced based on an open auction where multiple advertisers bid...

User journey is comprised of all the elements that a user is exposed to when interacting with your brand. In a truly digital marketing...