How to use Facebook Ad Library for creative inspiration?
Facebook Ad Library is a repository of ads that have run on the platform from any advertiser. It can serve as an...
How does an advertising algorithm work?
Advertising
algorithm leverages understanding of users and their interactions with your
products/services and similar products/services to predict likelihood of a
required outcome. It uses this...
What is CAC?
CAC
stands for cost to acquire customer. In this article, I talk about the
different ways in which CAC should be used to inform...
Using Facebook Ad Library to analyze advertising spend strategy
It was presidential debate on Jan 14th and I couldn't help check Facebook Ad Library to analyze marketing spend strategies of various...
Digital Acquisition Strategy: Burst spend and when is it good?
Burst
spend strategy is a great tactic when your business is seasonal or when you
wish to capture customer’s attention for various reasons like...
What do you do when you see facebook limited learning in...
Facebook algorithms look at over 200 signals to enable campaign optimizations at scale. Facebook Limited learning happens when the constraints put on...
Example of when competition goes on attack mode!
Bidding
on branded search keywords of popular companies in paid search is one of the
first one of the easiest ways for new entrants...
How do you track competition’s behavior on your paid search keywords?
Auction
insights report available in Google Ads and Bing Ad Center, lets you track your
competition’s behavior (multiple KPIs) over a period of time...
What is Facebook Ad Library?
Facebook
Ad Library is a searchable collection of all ads currently running from across
Facebook Products, including Instagram. Anyone can explore the Library, with...
Should you advertise on branded keywords in paid search?
Yes you should advertise on branded keywords. Often you will have competitors bid on your branded keywords with aggressive offers to steal...