What is attribution in digital marketing?
Attribution
is the method of assigning various marketing channels the appropriate value
based on their impact on making a customer sale happen.
Now Twitter made a mistake – user consent is essential!
A
few days back twitter acknowledged that it might have used phone number
and email address provided by customers for account protection, for
advertising. While...
What is Brand Safety?
Brand
Safety is the concept of defining certain guidelines around how a brand is
represented in advertising, in language used and in the user...
What is content marketing?
It
started off as the approach of marketing your content on renowned 3rd
party sites within their feeds or as recommended articles at the...
How do you enable Facebook algorithms to work well?
Facebook Algorithm needs 50 conversion events each week to understand the key signals that define the audience who is responding to your...
What is customer lifetime value (CLV) and why is it important?
Traditionally,
Customer Lifetime value or CLV is the profitability that an average customer
brings to the business over a life time (which is often...
Should start ups invest heavily in marketing?
Yes,
if they want to scale up exponentially without worrying about the challenges of
being profitable. Yes, if they want to be the next...
Should you advertise on branded keywords in paid search?
Yes you should advertise on branded keywords. Often you will have competitors bid on your branded keywords with aggressive offers to steal...
What is ROAS?
ROAS
stands for return on ad spend. This is marketing’s version of ROI which looks
at return (revenue) generated from channels based on a...
Why is advertising important?
The
system of targeted ad impression and clicks called advertising has created an
efficient system of value exchange between publishers, people, advertisers and
advertising technologies.