What is targeting in advertising world?
Targeting
is the practice of showing ads to people who meet the in-platform criteria
specified by an advertiser. These in-platform criteria are generally unique...
When ads show up in wrong places…
Unlike
what everyone thinks, ads are targeted at customers who are shown the ads on
any site they visit as long as the website...
Now Twitter made a mistake – user consent is essential!
A
few days back twitter acknowledged that it might have used phone number
and email address provided by customers for account protection, for
advertising. While...
What is social media advertising?
Generally
speaking there are two ways of doing advertising on social media platforms like
Facebook, Twitter. One is sponsored posts and the other is...
What is affiliate marketing?
Affiliate
marketing refers to use of third party sites that are compensated based on the
number of sales they drive for you. Unlike other...
Should start ups invest heavily in marketing?
Yes,
if they want to scale up exponentially without worrying about the challenges of
being profitable. Yes, if they want to be the next...
Digital Acquisition Strategy: Burst spend and when is it good?
Burst
spend strategy is a great tactic when your business is seasonal or when you
wish to capture customer’s attention for various reasons like...
What does a digital acquisition manager do?
A
digital acquisition manager generally has the responsibility to manage one or
more digital acquisition channels (search, display, social, site etc) to meet
specific sales...
What does day to day campaign optimization look like?
Day
to day campaign optimization consists of performing health check on campaigns,
looking for any concerning anomaly behaviors, budget pacing and checking for
any new...
What is user journey and why is it important?
User
journey is comprised of all the elements that a user is exposed to when
interacting with your brand. In a truly digital marketing...