Home Digital Articles Digital Marketing Tools

Digital Marketing Tools

Articles about digital marketing tools to enable digital marketers to build insights, identify opportunities, detect competitive threats and build great media plans.

Audience Insights

What is Facebook Audience Insights Tool and why should you use...

Facebook Audience Insights is a tool that enables media planning on facebook by showing you the available audience size based on the targeting criteria...
Google Search Trends

What is Google Search Trends and why should you use it?

Google search trends lets you explore and visualize what the world is searching is now, searched in the past. Unlike keyword planner, this is...
Google Keyword Planner

What is Google Keyword Planner and why should you use it?

Google Keyword Planner is a tool that provides search volume, cost per click, as well as level of competition for the keywords you provide....
LinkedIn Insights Tag

What is LinkedIn Insights Tag?

The LinkedIn Insight Tag is a piece of code that you can add to your website to unlock valuable insights about professions/industries/job titles etc...
Tag Management Solution

What is a tag management solution?

A tag management solution is a tool that enables easy implementation of pixels (snippets of code) without the need to change any code on...
Adserver

What is an Adserver?

An Adserver is a technology platform which acts as a general ledger that records every time your ad is clicked and/or your ad is...
Customer Lifetime Value

What is customer lifetime value (CLV) and why is it important?

Traditionally, Customer Lifetime value or CLV is the profitability that an average customer brings to the business over a life time (which is often...