What is Facebook Audience Insights Tool and why should you use...
Facebook
Audience Insights is a tool that enables media planning on facebook by showing
you the available audience size based on the targeting criteria...
What is Google Search Trends and why should you use it?
Google
search trends lets you explore and visualize what the world is searching is
now, searched in the past. Unlike keyword planner, this is...
What is Google Keyword Planner and why should you use it?
Google
Keyword Planner is a tool that provides search volume, cost per click, as well
as level of competition for the keywords you provide....
What is LinkedIn Insights Tag?
The LinkedIn Insight Tag is a piece of code that you
can add to your website to unlock valuable insights about
professions/industries/job titles etc...
What is a tag management solution?
A
tag management solution is a tool that enables easy implementation of pixels
(snippets of code) without the need to change any code on...
What is an Adserver?
An
Adserver is a technology platform which acts as a general ledger that records
every time your ad is clicked and/or your ad is...
What is customer lifetime value (CLV) and why is it important?
Traditionally,
Customer Lifetime value or CLV is the profitability that an average customer
brings to the business over a life time (which is often...