What is a tag management solution?
A
tag management solution is a tool that enables easy implementation of pixels
(snippets of code) without the need to change any code on...
How do you build the right audience strategy?
Audience
strategy is built on a strong understanding of your current customer base, what
makes them profitable or not profitable, how can you make...
What is customer lifetime value (CLV) and why is it important?
Traditionally,
Customer Lifetime value or CLV is the profitability that an average customer
brings to the business over a life time (which is often...
How to use Facebook Ad Library for creative inspiration?
Facebook Ad Library is a repository of ads that have run on the platform from any advertiser. It can serve as an...
What is LinkedIn Insights Tag?
The LinkedIn Insight Tag is a piece of code that you
can add to your website to unlock valuable insights about
professions/industries/job titles etc...
What is an Adserver?
An
Adserver is a technology platform which acts as a general ledger that records
every time your ad is clicked and/or your ad is...
How do you track competition’s behavior on your paid search keywords?
Auction
insights report available in Google Ads and Bing Ad Center, lets you track your
competition’s behavior (multiple KPIs) over a period of time...