How to use Facebook Ad Library for creative inspiration?
Facebook Ad Library is a repository of ads that have run on the platform from any advertiser. It can serve as an...
How does an advertising algorithm work?
Advertising
algorithm leverages understanding of users and their interactions with your
products/services and similar products/services to predict likelihood of a
required outcome. It uses this...
Using Facebook Ad Library to analyze advertising spend strategy
It was presidential debate on Jan 14th and I couldn't help check Facebook Ad Library to analyze marketing spend strategies of various...
Digital Acquisition Strategy: Burst spend and when is it good?
Burst
spend strategy is a great tactic when your business is seasonal or when you
wish to capture customer’s attention for various reasons like...
Example of when competition goes on attack mode!
Bidding
on branded search keywords of popular companies in paid search is one of the
first one of the easiest ways for new entrants...
How do you track competition’s behavior on your paid search keywords?
Auction
insights report available in Google Ads and Bing Ad Center, lets you track your
competition’s behavior (multiple KPIs) over a period of time...
Should you advertise on branded keywords in paid search?
Yes you should advertise on branded keywords. Often you will have competitors bid on your branded keywords with aggressive offers to steal...
Are political ads big business?
Yes,
they are potentially a big business when looked at across the world. In between
May to Nov 2019, some of the democratic candidates...
How do you make mobile traffic convert?
Create
a mobile first user experience that loads quickly, has minimum friction points
and encourages quick action. Responsive layout is not a mobile first...
If I had an extra $, where would I spend it?
A
better question to ask is what is the overall goal of the business and where
should you invest it that incremental $ to...