Digital Acquisition Strategy

The system of targeted ad impression and clicks called advertising has created an efficient system of value exchange between publishers, people, advertisers and advertising technologies.

To be best at digital acquisition, its important to be connected into digital world, grow along with your customers and be omni-channel....

Email marketing uses emails as a way to communicate messages (trigger based or frequency based) to meet various objectives like customer engagement, new customer acquisition,...

You generally differentiate reputation of the people backing it, the client they support and their reputation within the industry. Clients often ask for case studies,...

Traditionally, Customer Lifetime value or CLV is the profitability that an average customer brings to the business over a life time (which is often...

Targeting is the practice of showing ads to people who meet the in-platform criteria specified by an advertiser. These in-platform criteria are generally unique...

Google Keyword Planner is a tool that provides search volume, cost per click, as well as level of competition for the keywords you provide....

Remarketing or retargeting is the tactic to serve an ad based on the product pages, hotels searches you visited on a site....

Based on the acquisitions they have been making it seems like they will build even stronger ad relevance through understanding what you feel (potentially),...

It started off as the approach of marketing your content on renowned 3rd party sites within their feeds or as recommended articles at the...