What is Brand Safety?
Brand
Safety is the concept of defining certain guidelines around how a brand is
represented in advertising, in language used and in the user...
How do you enable Facebook algorithms to work well?
Facebook Algorithm needs 50 conversion events each week to understand the key signals that define the audience who is responding to your...
What is customer lifetime value (CLV) and why is it important?
Traditionally,
Customer Lifetime value or CLV is the profitability that an average customer
brings to the business over a life time (which is often...
Should start ups invest heavily in marketing?
Yes,
if they want to scale up exponentially without worrying about the challenges of
being profitable. Yes, if they want to be the next...
Why is advertising important?
The
system of targeted ad impression and clicks called advertising has created an
efficient system of value exchange between publishers, people, advertisers and
advertising technologies.
How do you choose an agency?
Choosing an agency is like choosing a partner.
You need to be sure, you need to give them time, money and love/respect. If...
Should you advertise on branded keywords in paid search?
Yes you should advertise on branded keywords. Often you will have competitors bid on your branded keywords with aggressive offers to steal...
What is remarketing or retargeting?
Remarketing or retargeting is the tactic to serve an ad based on the product pages, hotels searches you visited on a site....
What is user journey and why is it important?
User
journey is comprised of all the elements that a user is exposed to when
interacting with your brand. In a truly digital marketing...
What is social media advertising?
Generally
speaking there are two ways of doing advertising on social media platforms like
Facebook, Twitter. One is sponsored posts and the other is...