Digital Performance Measurement

Day to day campaign optimization consists of performing health check on campaigns, looking for any concerning anomaly behaviors, budget pacing and checking for any new...

Utm parameters are a set of URL parameters that are used to record details about marketing efforts generally to enable analysis of...

You can end up getting sued, advertisers can lost trust and your ecosystem might need to get audited by independent agency at some level...

No, they are not de-duplicated. This is because platforms pixels are unique to each platform. Only, web analytics pixels or your ad...

ROAS stands for return on ad spend. This is marketing’s version of ROI which looks at return (revenue) generated from channels based on a...

Attribution is best used to understand the true value of each channel in helping convert a prospect into a customer. This involves...

Facebook Algorithm needs 50 conversion events each week to understand the key signals that define the audience who is responding to your...

Web analytics is the practice of understanding the kinds of actions performed by customers on a website. It relies on the use of technology...

Attribution is the method of assigning various marketing channels the appropriate value based on their impact on making a customer sale happen.

Traditionally, Customer Lifetime value or CLV is the profitability that an average customer brings to the business over a life time (which is often...