Should a developer be embedded within the digital marketing team?
Yes,
complexity of marketing is demanding a lot of marketing automation, data
aggregation and data analytics capabilities. Alongside, new ad innovations and
immersive experiences (AR)...
How should an organization decide how much to spend on marketing?
There
are a few factors that should go into deciding the amount of money that should
be spent in marketing:
What does a digital acquisition manager do?
A
digital acquisition manager generally has the responsibility to manage one or
more digital acquisition channels (search, display, social, site etc) to meet
specific sales...
How do digital acquisition teams operate?
Digital
acquisition teams generally have one of these three set ups: operate like an
inhouse agency, work via an agency or a hybrid model...
How do agencies make money from clients?
There are a few general revenue models for
agencies when it comes to acquisition:
Agency of record modelLabor based model%...
How do you choose an agency?
Choosing an agency is like choosing a partner.
You need to be sure, you need to give them time, money and love/respect. If...
What do you need to be successful with digital acquisition?
There a lot of things that are needed to make
digital acquisition successful, let me rank order them on their significance:
What are the problems in adoption of digital acquisition?
Based on our work with organizations of
different sizes (large scale global enterprises to medium size high growth
startups), most of the problems associated...
What are the key elements of a digital acquisition strategy?
At a high level, your Digital Acquisition
Strategy needs to improve your marketing funnel. If your core challenge is lack
of brand awareness, then...
Why do you need a digital acquisition strategy?
Not having a digital strategy might be the
easiest way to lose business or become irrelevant in an increasingly digital
world.