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Digital Marketing Tools

Articles about digital marketing tools to enable digital marketers to build insights, identify opportunities, detect competitive threats and build great media plans.

Audience Insights

What is Facebook Audience Insights Tool and why should you use...

Facebook Audience Insights is a tool that enables media planning on facebook by showing you the available audience size based on the targeting criteria...
Facebook Ad Library is abut browsing with a purpose

What is Facebook Ad Library?

Facebook Ad Library is a searchable collection of all ads currently running from across Facebook Products, including Instagram. Anyone can explore the Library, with...
Tag Management Solution

What is a tag management solution?

A tag management solution is a tool that enables easy implementation of pixels (snippets of code) without the need to change any code on...
Auction Insights is useful

How do you track competition’s behavior on your paid search keywords?

Auction insights report available in Google Ads and Bing Ad Center, lets you track your competition’s behavior (multiple KPIs) over a period of time...
Explore

Have you tried Google Analytics user explorer yet?

You should! This is the closest a web analytics tool has come to in terms of helping site owners understand the key behaviors exhibited...
Google Keyword Planner

What is Google Keyword Planner and why should you use it?

Google Keyword Planner is a tool that provides search volume, cost per click, as well as level of competition for the keywords you provide....
Facebook Ad Library creative inspiration

How to use Facebook Ad Library for creative inspiration?

Facebook Ad Library is a repository of ads that have run on the platform from any advertiser. It can serve as an...