How do you build the right audience strategy?
Audience
strategy is built on a strong understanding of your current customer base, what
makes them profitable or not profitable, how can you make...
What is targeting in advertising world?
Targeting
is the practice of showing ads to people who meet the in-platform criteria
specified by an advertiser. These in-platform criteria are generally unique...
Are video ads effective?
They
can be effective if used with the right message on the right audience and in
the right channel. Traditionally they have done much...
What does day to day campaign optimization look like?
Day
to day campaign optimization consists of performing health check on campaigns,
looking for any concerning anomaly behaviors, budget pacing and checking for
any new...
Real example of building digital acquisition strategy
Digital acquisition strategy is built on a strong foundation of business context, customer understanding, digital channel knowhow and an analytical mindset. It...
When ads show up in wrong places…
Unlike
what everyone thinks, ads are targeted at customers who are shown the ads on
any site they visit as long as the website...
What are bidding strategies?
Bidding strategies (generally) are automated approaches to bidding for the chance to appear as an ad in front of a customer. These...
What are utm parameters and why should you use them?
Utm parameters are a set of URL parameters that are used to record details about marketing efforts generally to enable analysis of...
How do you really differentiate between agencies?
You
generally differentiate reputation of the people backing it, the client they
support and their reputation within the industry. Clients often ask for case
studies,...
How do advertising platforms charge advertisers?
Most
of the advertising platforms rely on a CPC or CPM model that is priced based on
an open auction where multiple advertisers bid...