Are political ads big business?
Yes,
they are potentially a big business when looked at across the world. In between
May to Nov 2019, some of the democratic candidates...
Have you tried Google Analytics user explorer yet?
You
should! This is the closest a web analytics tool has come to in terms of
helping site owners understand the key behaviors exhibited...
How do you make mobile traffic convert?
Create
a mobile first user experience that loads quickly, has minimum friction points
and encourages quick action. Responsive layout is not a mobile first...
If I had an extra $, where would I spend it?
A
better question to ask is what is the overall goal of the business and where
should you invest it that incremental $ to...
How do you build the right audience strategy?
Audience
strategy is built on a strong understanding of your current customer base, what
makes them profitable or not profitable, how can you make...
What is targeting in advertising world?
Targeting
is the practice of showing ads to people who meet the in-platform criteria
specified by an advertiser. These in-platform criteria are generally unique...
Mozilla is really taking it to the tech companies
Over
the last few months, Mozilla has made a very strong play across all digital
channels to influence conversations around more accountability from big...
What does California Data Privacy Law mean for advertising ecosystem?
Stringent
laws of such nature may or may not break the ecosystem depending on how the big
platforms respond to this. Data is key...
Are video ads effective?
They
can be effective if used with the right message on the right audience and in
the right channel. Traditionally they have done much...
What does day to day campaign optimization look like?
Day
to day campaign optimization consists of performing health check on campaigns,
looking for any concerning anomaly behaviors, budget pacing and checking for
any new...